Our Story


Ivory & co. has been a trusted bridal brand for nearly 3 decades and has grown from a small cottage industry to a global business known by brides around the world.


It was born when business partners Alex Longhi and Sarah Bussey decided to launch a luxury bridal label. Both had studied at prestigious design institution Goldsmiths College (University of London) and had worked individually in New York and Copenhagen before teaming their innovation and business experience to provide stunning bridal designs. Since the brand has grown Sarah has taken control of the gown side of the business whilst Alex heads up the accessory department.


Inspired by changing demands within the bridal industry and fashion trends they are still passionate about providing pure quality with their silk designer gown collections and luxury award winning headpieces and bridal jewellery. Investment in production methods and a move in 2012 to hugely expanded and renovated business premises has allowed the brand to bloom and provide brides with exceptional service in a stunning flagship showroom. Onsite Sarah and our talented team work together in our administration offices and design studio to create superb designs to meet the needs of todays brides and ensure they are available around the UK and overseas. They work closely with their stockists to be able to offer brides who visit one of these top bridal boutiques the same bespoke options as in their own showroom.


Ivory & co. showcase their new collections at trade shows for the industry to select at London, Harrogate and Barcelona every year with stockists carrying the label in England, Scotland, Ireland, Germany, The Netherlands, Denmark, Switzerland and Japan.