Information for Retailers


If you are an established bridal boutique or planning to open a new bridal business and are interested in carrying the Ivory & co label we would be happy to help. We pride ourselves in being a little bit different than the average bridal label ; we have spend years listening to bridal stores and know the things that are important to you and intrinsic to a perfect working relationship. Therefore we don't insist on you buying any minimums from every new collection, you can simply choose to stock the designs you know will work for your brides without any pressure to add more each season. You can either choose from our existing styles or we can create custom samples for your store (we always love working with our stockists to create unique samples based on what you know that your brides will love).


Most importantly we can make any bespoke change to samples for your brides so you can always say “Yes!” to any request. We provide extra training on all bespoke options and ways to order individual dresses (from standard sizes to mixed sizes and fully custom patterns based on brides measurements). As we are proud to represent the best in British design it means that our team are always hard at work in Sarah’s design studio and are always on the other end of a phone to offer advice, answer queries, and quote for special orders.


We showcase our new collections and bestsellers every year at trade shows ; White Gallery, London Bridal Fashion Week and The Harrogate Bridal Show or alternatively you could book an appointment to visit our trade showroom to view the collections and meet the team. We fully support all of our stockists by offering areas of exclusivity, regular trunk shows, and with a high profile for the brand with significant investment in photography, creative campaigns, national marketing in top bridal magazines, websites and blogs as well as constant coverage on social media.


For further information or to book an appointment call our friendly team on 01684 592030.